Research Shows That Consumers Perceive McNight Beer as Strong, Bold

question 75

Multiple Choice

Research shows that consumers perceive McNight beer as strong, bold, and adventurous. This is an example of how consumers assign a _____ to a brand.

• A)product rank
• B)personality
• C)product feature
• D)unique selling proposition
• E)market rank

---

Definitions:

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set.

Expected Utility

The expected value of an individual’s total utility given uncertainty about future outcomes.

Repairs

Activities or processes aimed at restoring a damaged, broken, or malfunctioning object to its original or operating condition.

Risk-Averse

Risk-averse describes individuals or entities that prefer to avoid risk and would rather choose a certain outcome over a gamble with potentially higher, but uncertain, rewards.