According to McCann-Erickson's Concept of Emotional Bonding, the Strongest Relationship

question 100

Multiple Choice

According to McCann-Erickson's concept of emotional bonding, the strongest relationship that develops between a brand and a consumer is based on:

• A)the product's benefits.
• B)the brand's personality.
• C)an emotional attachment to the brand.
• D)rational motives.
• E)the product's competitive advantage over similar products in the market.

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Definitions:

Across Cultures Competency

The ability to effectively operate and communicate in various cultural environments, respecting and understanding diverse perspectives.

Feng Shui

An ancient Chinese practice involving the arranging of living spaces or environments to create harmony and balance with the natural world.

State of Mind

The particular mental or emotional condition that someone is in at a specific time.

Maximize Profit

A strategy focusing on increasing the difference between the revenue generated and the costs incurred by a business.