Which of the Following Statements Is True of the Use

question 47

Multiple Choice

Which of the following statements is true of the use of slice-of-life executions?

• A)Slice-of-life executions are very inefficient in business-to-business advertising.
• B)To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
• C)Slice-of-life executions work well only for consumer products with perceived homogenous qualities.
• D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
• E)Slice-of-life or problem/solution execution approaches are limited to the advertising of services.

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Definitions:

Price-Taking

A market condition where individual buyers or sellers have no influence over the price of a product due to its abundance in the market and the presence of many competitors.

Bushel

A unit of volume that is used primarily in agriculture, equivalent to about 35.24 liters in the U.S. for dry goods.

Break-Even Price

The market price at which a firm earns zero profits.

Soybean Cost

The expense associated with growing, harvesting, and processing soybeans, often influenced by factors such as input prices, labor costs, and market demand.