Which of the Following Statements Explains Why Marketers Use Emotional

question 106

Multiple Choice

Which of the following statements explains why marketers use emotional appeals?

• A)The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
• B)Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.
• C)Emotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.
• D)Emotional appeals persuade the target audience to buy the brand because it is the best available.
• E)Emotional appeals are easy to execute and cost less, even though they are less effective than rational appeals.

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Definitions:

Joints

The locations at which two or more bones connect, facilitating movement and providing support to the skeletal structure.

Kinesthetic

Relating to kinesthesia, which is the sense that detects bodily position, weight, or movement of the muscles, tendons, and joints.

Perception

The cognitive process of interpreting sensory information to represent and understand the environment around us.

Vestibular

Pertaining to the vestibular system in the inner ear, responsible for providing the leading contribution to the sense of balance and spatial orientation for the purpose of coordinating movement.