A Two-Sided Message with a Refutational Appeal Is More Effective

question 33

Multiple Choice

A two-sided message with a refutational appeal is more effective than a one-sided message because it:

• A)presents only arguments favoring an advertiser's position.
• B)puts the strongest arguments in the middle of an advertising message.
• C)inoculates the target audience against a competitor's counterclaim.
• D)increases the level of counterargument.
• E)is easily understood and accepted by the target audiencE.Since refutational appeals tend to "inoculate" the target audience against a competitor's counterclaims, they are more effective than one-sided messages in making consumers resistant to an opposing message.

Understand the SCOR model and its applications in supply chain processes.

Comprehend the relationship between order management and customer service in business operations.

Identify and apply key elements of service recovery in case studies.

Analyze the phases of order management and their interrelations.

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Definitions:

Monetary Policy

Government actions to increase or decrease the money supply and change banking requirements and interest rates to influence bankers’ willingness to make loans.

United States

A country located in North America, known for its strong economy, diverse population, and democratic government.

Gains in Productivity

refer to increases in the efficiency of production processes, resulting in more output per unit of input over time.

Technology

Business application of knowledge based on scientific discoveries, inventions, and innovations.