Which of the Following Is an Advertising Execution Approach Designed

question 1

Multiple Choice

Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use?

• A)Comparison
• B)Demonstration
• C)Scientific evidence
• D)Straight-sell
• E)Animation

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Definitions:

Implicit Memory

This is a type of long-term memory that enables people to perform tasks without conscious awareness of these previous experiences.

Echoic Memory

A subcategory of sensory memory that specifically stores auditory information, allowing sounds to be retained for brief periods following the cessation of auditory stimuli.

Sensory Memory

The shortest-term element of memory, it allows the ability to retain impressions of sensory information after the original stimuli have ended.

Short-Term Memory

The capacity for holding, but not manipulating, a small amount of information in the mind in an active, readily available state for a short period of time.