According to the Sleeper Effect Phenomenon

question 8

Multiple Choice

According to the sleeper effect phenomenon:

• A)the impact of a persuasive message diminishes over time.
• B)people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep.
• C)the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source.
• D)with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
• E)people instinctively disassociate a low-credibility source from message when they are paying less than full attention to the messagE.A low-credibility source may be as effective as a high-credibility source because of the sleeper effect, whereby the persuasiveness of a message increases with the passage of time.With time, the association of the message with the source diminishes and the receiver's attention focuses more on favorable information in the message, resulting in more support.

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Definitions:

GICs

Guaranteed Investment Certificates, a type of Canadian investment that offers a fixed return rate over a predetermined period.

Simple Interest

Interest determined exclusively on the original amount, or on the remaining amount of the principal that is not yet paid.

Financial Position

A snapshot of what a company owns and owes at a specific point in time, encompassing assets, liabilities, and equity.

Promissory Note

A Promissory Note is a financial instrument that contains a written promise by one party to pay another party a definite sum of money either on demand or at a specified future date.