An Ad for a New Hatchback Shows Four College Students

question 73

Multiple Choice

An ad for a new hatchback shows four college students hunting for a parking place in a large, nearly-full parking lot. When they finally find a spot and park the car, they discover that they can't open the doors to get out. One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback. This commercial uses:

• A)dramatization with a humorous appeal.
• B)animation with the intent of creating a personality brand.
• C)slice-of-life with a fear appeal.
• D)demonstration with an emotional appeal.
• E)straight sell with a humorous appeal.

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Definitions:

Perceptual Selectivity

The cognitive process that leads individuals to attend selectively to certain stimuli in the environment while ignoring others.

Collective Unconscious

A term coined by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience, shared among individuals of the same species.

Jung

Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories of the collective unconscious, archetypes, and dream analysis.

Self-System

A conceptual framework regarding how an individual organizes their perceptions, attitudes, and values regarding themselves.