Which of the Following Statements Is True of the Use

question 65

Multiple Choice

Which of the following statements is true of the use of creativity in an advertising campaign?

• A)Because most advertising is unique, creativity is not enough to break through the clutter.
• B)Creative advertising always has a positive impact on sales.
• C)Creative advertising that lacks flexibility and artistic value may have a greater impact on the target audience than advertising that is flexibile and artistic.
• D)The nature of advertising requires that everyone involved in the promotional planning process understand the creative strategy.
• E)The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns.

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Definitions:

Drive Axle

A component of a vehicle's drivetrain that transfers power from the transmission to the wheels, enabling movement.

Differential Carrier

The housing that contains the differential gear set in a vehicle, supporting and protecting the gears as they adjust wheel speed during turns.

Crown and Pinion

A gear assembly in a vehicle's differential where the pinion (a small gear) engages with the crown (a larger gear) to allow wheels to rotate at different speeds.

Powerflow

The mechanical flow path that conducts motive power through a system or component. For instance, the powerflow through a transmission in a specific gear ratio would be the sequential routing of the torque flow path through those gears that are actually engaged.