With Respect to the Five Factors Identified by Robert Smith

question 66

Multiple Choice

With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor which deals with ads that contain attractive shapes and colors is referred to as:

• A)synthesis.
• B)illumination.
• C)originality.
• D)artistic value.
• E)flexibility.

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Definitions:

Independent Variables

Variables in a statistical or mathematical model that are manipulated or have their values set externally to observe or measure their effect on dependent variables.

Degrees of Freedom

The number of independent values or quantities which can vary in the calculation of a statistic.

Critical Value of F

The threshold value determined from an F-distribution, given a certain significance level, used in analysis of variance (ANOVA) to decide whether to reject the null hypothesis of equal variances.

Predictor Variables

Variables in a statistical model that are used to predict or explain changes in the response variable.