The Rationalists of Creative Advertising Argue That

question 59

Multiple Choice

The rationalists of creative advertising argue that:

• A)all award-winning creative campaigns definitely lead to sales.
• B)the only purpose of advertising is to make an emotional connection with customers.
• C)advertising must sell the product or service.
• D)all commercials must contain an element of inherent drama.
• E)advertising should break through the clutter by focusing on logos and products.

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Definitions:

Success

The achievement of a set goal or accomplishment of a desired objective or outcome.

Academic Success

Achieving desired outcomes and objectives in educational settings, often measured by grades, knowledge acquisition, and skill development.

Intelligence

The ability to acquire and apply knowledge and skills.

Athletes

Individuals who engage in physical sports, competitions, or activities requiring skill, strength, or endurance.