For Weeks, Amy Had Been Trying to Come Up with a Creative

question 109

Multiple Choice

For weeks, Amy had been trying to come up with a creative approach to advertise light bulbs. One morning, a great idea for a creative light bulb advertising campaign just seemed to pop into her head. She picked up a note pad and wrote down her thoughts. In terms of the creative process outlined by Graham Wallas, Amy experienced the _____ step.

• A)immersion
• B)verification
• C)revision
• D)illumination
• E)incubation