Which of the Following Statements Is True of Image Advertising

question 110

Multiple Choice

Which of the following statements is true of image advertising?

• A)It is used most often when there are significant functional or performance differences among brands.
• B)It is often used when competing brands are difficult to differentiate on a functional or performance basis.
• C)Advertisers often use it when their products or services offer a unique attribute or benefit to consumers.
• D)It is most commonly used for business-to-business products.
• E)It concentrates on those functional features of a product that are unique and cannot be imitated by competitors.

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Definitions:

Negative Attitude

A pessimistic outlook or disposition towards people, situations, or events, often leading to detrimental outcomes.

Principles of Conduct

Basic ethical guidelines or moral codes that govern behaviors and actions within a society or organization.

Ethics

This term concerns the moral principles that govern a person's behavior or the conducting of an activity, often related to distinguishing between right and wrong.

Civility

Interacting with others with respect, kindness, and good manners.