Which of the Following Statements Is True of Communications Objectives

question 12

Multiple Choice

Which of the following statements is true of communications objectives?

• A)It is difficult to translate sales goals into communications objectives.
• B)It is always easy to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.
• D)All marketing and advertising managers accept communications objectives.
• E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

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Definitions:

Type A

A personality type characterized by competitiveness, self-criticism, time urgency, and a heightened response to stress.

Achievement-Motivation

is a personal drive to overcome challenges, master tasks, and reach high standards of excellence, influenced by an individual's desire for success and fear of failure.

Driven

Being highly motivated or determined to achieve specific goals, often displaying a strong sense of purpose.

Compressed Workweek

A flexible work arrangement where a standard workweek is condensed into fewer days, typically allowing employees to have longer weekends.