Which of the Following Statements About Account Planning Is True

question 75

Multiple Choice

Which of the following statements about account planning is true?

• A)Account planners conduct only quantitative research.
• B)Account planners work with the client as well as other agency personnel.
• C)Account planners conduct only qualitative research.
• D)With account planning, the agency takes a permanent leadership role in the development of creative strategy.
• E)The knowledge gained during account planning can only be used during the planning period because of its proprietary naturE.Account planners work with the client as well as other agency personnel, such as the creative team and media specialists.They discuss how the knowledge and information they have gathered can be used in the development of the creative strategy as well as other aspects of the advertising campaign.

---

Definitions:

Civil Rights Act

Landmark legislation in the United States that outlawed discrimination based on race, color, religion, sex, or national origin, predominantly known for the 1964 act.

Discrimination

Unfair treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation instead of individual merit.

Civil Rights Act

Legislation aimed at ending discrimination based on race, color, religion, sex, or national origin, and promoting equal rights and opportunities.

Work-Related Injury

Injuries or illnesses that occur in the course of employment, potentially eligible for worker's compensation.