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In the context of the marketing communication process, which of the following products is most likely to be promoted by targeting individuals?
Standardization
The degree to which the range of actions in a job or series of jobs is limited.
Coordination
The set of mechanisms used in an organization to link the actions of its subunits into a consistent pattern.
Functional Specialization
The division of work into specialized tasks or roles to increase efficiency and expertise.
Technical Standpoint
An perspective or opinion that focuses on the technical or practical aspects of a situation.
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