Which of the Following Is a Limitation of Focus Group

question 48

Multiple Choice

Which of the following is a limitation of focus group studies?

• A)In these studies, strong personalities can often wield undue influence.
• B)These studies cost more than ethnographic research.
• C)These studies are more difficult to administer than ethnographic research.
• D)These studies do not offer the benefits of qualitative research.
• E)In these studies, consumers are observed in their natural environment.

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Definitions:

Lab Experiment

A research study conducted in a controlled environment where variables can be manipulated to observe their effect on various outcomes.

Behavior Modification

The direct and systematic application of principles of learning to change maladaptive or unwanted behaviors into more desirable behaviors.

Reciprocal Determinism

A theory proposed by Albert Bandura that suggests human behavior, personal factors, and the environment continually interact and influence each other.

Extinction

The process through which a conditioned response diminishes over time as it is no longer reinforced.