Marketers of Products Such as Mustard, Soya Sauce, and Batteries

question 37

Multiple Choice

Marketers of products such as mustard, soya sauce, and batteries:

• A)must avoid using mass-media advertising strategies.
• B)must use slogans, symbols, and visual image personalities to promote their products.
• C)must use personal-selling strategies in order to create a sustainable marketing program.
• D)must opt for high-involvement advertising strategies.
• E)must avoid sales promotions and publicity.

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Definitions:

Possible Outcomes

In statistics and probability, these are the different results that can arise from a particular experiment or event.

Soccer Team

A group of players who play together in the sport of soccer, competing against other teams.

Outcomes

Possible results or consequences of an experiment or a situation, where each outcome is a distinct possibility.

Complementary Events

Two events that are mutually exclusive and exhaustive, meaning exactly one of them must happen.