Which of the Following Statements About the Relevance of Ads

question 47

Multiple Choice

Which of the following statements about the relevance of ads is true?

• A)Ad-to-consumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
• B)Brand-to-consumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
• C)Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
• D)Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to the brand.
• E)Relevance is best defined as the extent to which an ad contains elements that are novel, different, or unusual.

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Definitions:

Marginal Utility

The additional satisfaction or benefit gained from consuming one more unit of a good or service.

Trading Cards

Collectible cards typically featuring individuals from sports, television, or other areas of popular culture, often traded and valued by enthusiasts.

Diminishing Marginal Utility

Declining utility, or satisfaction, derived from each additional unit consumed of a particular good or service.

Consumer Surplus

The variance between the total price consumers are inclined and financially capable of paying for a good or service and the amount they actually dispense.