Examlex
Who among the following popularized the idea of brand image in his book Confessions of an Advertising Man?
Obliging
Willingness to do a service or kindness; readily performing favors or good deeds.
Concern
A matter of interest or importance to someone.
Role Incompatibility
Role incompatibility occurs when the expectations or demands of one role conflict with those of another role, leading to stress or difficulty in fulfilling the responsibilities of both roles.
Emotional
Relating to one's feelings, moods, and affective states, often influencing behavior and decision-making.
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