Which of the Following Is True of the Concept of Unique

question 83

Multiple Choice

Which of the following is true of the concept of unique selling proposition (USP) ?

• A)USP usually mirrors the concept of bait-and-switch advertising.
• B)The concept states that a product's attribute claim must be excluded from advertising.
• C)The concept of USP is applicable only for B2B advertising.
• D)USP must be emphasized through repetitive advertising.
• E)The concept of USP must be used only for C2C advertising.

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Definitions:

Stakeholders

Groups that have a stake in the success and outcomes of a business.

Organizational Culture

The shared values, beliefs, and practices that influence the behavior and decision-making of an organization's members.