Which of the Following Is True of Source Derogation

question 21

Multiple Choice

Which of the following is true of source derogation?

• A)They are positive thoughts about the spokesperson in an ad.
• B)They generally lead to a reduction in message acceptance.
• C)They enhance brand recognition.
• D)They are considered to be a useful tool for measuring consumer loyalty.
• E)They are one of the least important types of emotional responses to an ad.

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Definitions:

Antidiuretic Hormone

A hormone secreted by the pituitary gland that regulates the body's water balance by increasing water absorption in the kidneys.

Osmotic Pressure

The pressure required to prevent the flow of a solvent through a semipermeable membrane that separates two solutions with different concentrations of solute.

Overhydration

A condition resulting from excessive intake of water, leading to an imbalance of electrolytes in the body.

Water Balance

The process of maintaining a stable amount of water in the body, crucial for physiological stability and health.