Which of the Following Is True of Standard Advertising Units

question 127

Multiple Choice

Which of the following is true of standard advertising units system?

• A)It is also referred to as the agate line.
• B)It uses column widths 2-1/16 inches wide.
• C)It has complicated the newspaper purchase and production process.
• D)It cannot be applied to regional and local newspapers.
• E)It includes tabloid-size papers two columns widE.To make newspapers more comparable to other media that sell space and time in standard units, the newspaper industry switched to standard advertising units (SAUs) in 1984.All newspapers under this system use column widths 2-1/16 inches wide, with tabloid-size papers five columns wide and standard or broadcast papers six columns.The column inch is the unit of measurement to create the standard broadsheet or tabloid ad size.

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Definitions:

Differentiated Products

Products that are distinguished from similar products by unique characteristics, such as quality, brand, or features.

Oligopoly

A market structure characterized by a small number of large firms that dominate the market, leading to limited competition and potentially higher prices for consumers.

Monopolistic Industry

An industry structure characterized by a single producer or a handful of producers who control the majority of the market share, limiting competition.

Single, Unique Product

A product that is the only one of its kind and has no close substitutes in the market.