An Approach to Finding a Major Selling Idea That Uses

question 107

Multiple Choice

An approach to finding a major selling idea that uses consumer benefits as a foundation, with an emphasis on presenting these benefits in a theatrical way is the _____ approach.

• A)card stacking
• B)buzz
• C)inherent drama
• D)testimonial
• E)bait-and-switch

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Definitions:

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain perspective or to take a specific action.

Formal Report

A structured document that presents information in a clear and organized format for a specific audience and purpose, often including research findings or recommendations.

Index

A list of names or topics that are to be found in a document, listed in order of appearance.

RFP

Request for Proposal; a document issued by an organization to solicit proposals from potential suppliers or service providers.