A Marketer Should Present the Strong Points at the Beginning

question 37

Multiple Choice

A marketer should present the strong points at the beginning of an advertising message when:

• A)the target audience can connect well with the marketer's position.
• B)the target audience is not interested in the topic.
• C)the target audience is not biased toward certain brands.
• D)the target audience has used the product and has a favorable image of the product.
• E)immediate action is an objectivE.Strong arguments work best at the beginning of a message if the audience is not interested in the topic, so it can develop interest in the message.

---

Definitions:

Ecological Paradigm

An approach focusing on the relationship between living organisms and their environment, often used in discussions about sustainability and environmental concerns.

Human Exceptionalism

Human Exceptionalism is the belief that humans hold a unique position in the universe, distinguished by intellect, technology, or spirits, often used to justify different treatment of humans versus other species.

Economic Policies

Plans and actions taken by governments or financial authorities to influence or stabilize the economy, focusing on monetary, fiscal, and trade aspects.

Urban Planning

The process of designing and regulating the use of space within urban areas, focusing on the development and implementation of plans for land use, built environment, and infrastructure to improve the quality of life in cities.