While Moving from the Base to the Tip of the Communication

question 91

Multiple Choice

While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product?

• A)Awareness
• B)Comprehension
• C)Trial
• D)Liking
• E)Knowledge

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Definitions:

Time Utility

The economic value added to products or services by making them available at a convenient time for consumers when they are needed or wanted.

Dick's Sporting Goods

An American sporting goods retail company offering a wide range of sports equipment, apparel, and footwear.

Year-Round Inventory

Year-round inventory refers to the practice of maintaining a consistent stock of inventory throughout the year to meet demand without significant fluctuations.

Seasonal Sports

Sports activities that are played or take place primarily in certain seasons of the year, such as skiing in winter or baseball in summer.