Which of the Following Problems Is a Manager Most Likely

question 97

Multiple Choice

Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short, often immeasurable, time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing-mix variable other than price and promotion.
• D)No internal-environmental variables have any significant influence on sales results.
• E)Sales are generally not considered a good indicator for an IMC program.

Recognize the significance of the standard normal distribution and its characteristics.

Understand the role of HRM practices in achieving high organizational performance.

Identify and analyze the components of effective job design for employee empowerment.

Recognize the importance of appropriate selection methods in building a high-performance workforce.

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Definitions:

Slope

The measure of the steepness or incline of a line, often representing the rate of change between two variables in mathematics and economics.

Vertical Intercept

The point where a line or curve meets the vertical axis (usually the y-axis) on a graph.

Independent Variable

A variable that is manipulated or controlled in an experiment to test its effect on a dependent variable.

Dependent Variable

In an experiment or study, the variable that is being tested and measured, which changes in response to the independent variable.