Research on the Elaboration Likelihood Model (ELM) Has Shown That

question 111

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

• A)celebrities are effective peripheral cues in a high-involvement situation.
• B)celebrity endorsers have a significant effect on brand attitudes in low-involvement situations.
• C)the quality of message arguments is likely to be very important in low-involvement situations.
• D)the quality of a message claims is always less likely to be persuasive than the status of celebrity endorsers.
• E)peripheral cues are more important than detailed messages in high-involvement situations.

---

Definitions:

Net Liability

Net liability refers to the total liabilities of an entity minus its assets, indicating a financial position where obligations exceed resources.

Accrued Interest

Interest that has been incurred but not yet paid.

Premium

An amount paid in excess of the normal or nominal value, often relating to the additional cost over the face value of securities or insurance charges beyond standard rates.

Bonds Payable

Long-term liabilities representing borrowed funds that a company is obliged to pay back with interest at specified times.