The DAGMAR Approach to Setting Objectives Has

question 13

Multiple Choice

The DAGMAR approach to setting objectives has:

• A)a negligible effect on the advertising planning process.
• B)focused advertisers' attention on the value of using communications objectives rather than sales objectives.
• C)never been criticized because it focuses on the hierarchy of effects model.
• D)increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed.
• E)been successful because it is easy to implement.

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Definitions:

Encouraging Change

The act of promoting or fostering adaptations, modifications, or transitions in behavior, practices, policies, or attitudes within a group or organization.

Facilitating Change

The process of supporting, guiding, or driving adjustments in organizational processes, culture, or structure to achieve desired outcomes.

Clarifying Behavior

Actions or statements undertaken to make ideas, expectations, or processes clearer and more understandable.

Role Ambiguity

A situation where an individual lacks clear information about their job responsibilities, expectations, and the scope of their role.