According to DAGMAR, the Basic Function of Advertising Is To

question 1

Multiple Choice

According to DAGMAR, the basic function of advertising is to:

• A)create sales.
• B)communicate.
• C)increase market share.
• D)eliminate competition.
• E)change consumer behavior.

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Definitions:

Marginal Productivity

The additional output that is produced by employing one more unit of a particular input, holding other inputs constant.

Income Distribution

The way in which total income is shared among the population or different groups within society.

Substitute Factor

A factor or input that can be used in place of another to produce a good or service.

Factor Production

Refers to the inputs or resources used in the process of producing goods and services, including land, labor, capital, and entrepreneurship.