An Airline Company Set the Following Objective for Its New

question 29

Multiple Choice

An airline company set the following objective for its new advertising campaign: "To increase the percentage of consumers who know our fares are lower than the competitors' to 75 percent over the next six months." Using the criteria outlined by the DAGMAR approach to setting objectives, identify what is wrong with this objective.

• A)It is not a concrete statement of what message the airline wants to communicate.
• B)It does not contain a benchmark starting point and the degree of change sought.
• C)It does not specify a specific time period for accomplishing the objective.
• D)It does not specify a well-defined target audience.
• E)It fails to utilize the IMC process.

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Definitions:

Real Time

Refers to systems or processes that operate or provide information immediately as events occur, without noticeable delay, often used in computing and telecommunications.

Crowdsourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, particularly from an online community.

Web

A vast network of information connected through hyperlinks, allowing for the easy navigation and access to data across the internet.

Information Movement

The process of transferring data from one location, system, or format to another, which is fundamental to information technology and communications systems.