According to Don Schultz, in Which Type of Communications Planning

question 68

Multiple Choice

According to Don Schultz, in which type of communications planning process do the promotional planners study the various media customers and prospects use, when the marketer's messages might be most relevant to customers, and when customers are likely to be most receptive to the message?

• A)Zero-based communications planning
• B)Inside-out planning
• C)Outside-planning
• D)The carryover process
• E)The recency process

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