The _____ Is a Promotional Planning Tool That Can Be

question 53

Multiple Choice

The _____ is a promotional planning tool that can be used by marketers to consider how each controllable element of the communications model interacts with the consumer's response process.

• A)dissonance/attribution matrix
• B)persuasion matrix
• C)AIDA model
• D)response model
• E)elaboration likelihood model

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Definitions:

Cross-sectional

Pertaining to a research design that examines a data sample or multiple samples at one specific point in time.

Sequential Method

A research or problem-solving technique that involves proceeding through a series of steps in order, one after the other.

Developmental Research Designs

Research methods used to examine changes in behavior or abilities over time, typically used in psychological and educational studies.

Panel Study

A type of longitudinal study where data are collected from the same subjects at multiple points in time, useful for identifying trends and changes.