An Ad for Kool Kids, a Kidswear Company, Is Featured

question 26

Multiple Choice

An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because:

• A)its portrayal is offensive.
• B)it contains jargons that are incomprehensible to the target audience.
• C)the media channel used is inappropriate.
• D)of the extensive clutter.
• E)it is not endorsed by a celebrity parent.

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Definitions:

Age

The length of time that a person or object has existed, often measured in years.

Height

The measurement of someone or something from base to top or from the ground to its highest point.

International Communicator

An individual skilled in effectively conveying messages and interacting with people across different cultures and languages.

Preferred Values

The ideals or principles that are most important to an individual, group, or organization and guide behavior and decision making.