Marketers Typically Select Spokespeople Whose Traits Will Maximize Their Message

question 71

Multiple Choice

Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:

• A)power, image, and knowledge.
• B)credibility, attractiveness, and power.
• C)knowledge, fee, and differentiability.
• D)consistency, credibility, and continuity.
• E)credibility, reputation, and individuality.

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Definitions:

Exam Scores

Numerical or letter grades assigned to measure a student's knowledge or skill in a particular subject or test.

G Factor

A theoretical construct in psychology that refers to general intelligence, the common factor underlying the ability to perform various cognitive tasks.

General Intelligence

The hypothesis that a single factor of intelligence, known as 'g', underlies individual abilities across different cognitive tasks.

Linguistic Determinism

The hypothesis that the structure of a language affects its speakers' world view or cognition, and thus people's perceptions are relative to their spoken language.