In the Final Stage of the Meaning Transfer Model Developed

question 113

Multiple Choice

In the final stage of the meaning transfer model developed by Grant McCracken:

• A)celebrities draw powerful meanings from the roles they assume in their careers.
• B)celebrities bring their meanings and images into ads for the products they are endorsing.
• C)the meanings that celebrities have given to products are transferred to consumers.
• D)promotional campaigns are organized in the presence of the media.
• E)the meanings created by celebrities are developed into advertisements.

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Definitions:

Specified Area

A designated or defined geographic or operational space allocated for a particular purpose or activity.

Intangible Asset

An asset that lacks physical substance, such as intellectual property, goodwill, or brand recognition.

Patent Right

A legal entitlement granted to an inventor or assignee to exclusively exploit an invention for a certain period, preventing others from selling, making, or using the invention without permission.

Trademark

A symbol, word, or words legally registered or established by use as representing a company or product.