A Television Ad for Corona Deodorant Shows a College Freshman

question 69

Multiple Choice

A television ad for Corona deodorant shows a college freshman being socially rejected for having body odor. He is teased and rejected by members of the college dance club. A fellow student gives him a Corona deodorant. After using the deodorant, the freshman is accepted in the dance club and becomes popular. In this ad, Corona is using a _____ appeal.

• A)comparative
• B)non-cognitive
• C)humor
• D)fear
• E)refutational

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Definitions:

Custom Parts

Specially designed components made to fit specific products or systems, unlike standard parts, they are created to meet unique requirements or specifications.

Aptitude Tests

Tests that assess how well a person can learn or acquire skills and abilities.

Knowledge

Information, understanding, and skills that individuals acquire through experience or education; the theoretical or practical understanding of a subject.

Skills

Specific abilities and capacities to carry out different tasks, acquired through practice, training, or experience.