Humorous Messages Enhance the Effectiveness of an Advertisement By

question 103

Multiple Choice

Humorous messages enhance the effectiveness of an advertisement by:

• A)eliminating fear appeals.
• B)reinforcing the recency effect.
• C)reinforcing the primacy effect.
• D)stimulating immediate purchasing behavior.
• E)putting consumers in a positive mood.

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Definitions:

Budgeted Overhead Cost

The estimated costs associated with running a company that are not directly tied to a specific product or service, including rent and utilities.

Machine-Hours

A measure of production time, representing the total hours that machines are in operation during a specific period.

Spending Variance

The difference between the actual amount spent on a particular item and the amount that was budgeted for it.

Indirect Materials Cost

This refers to the cost of materials that are necessary for the production process but do not become an integral part of the finished product.