A Magazine Advertisement Reads, "Is It Just Forgetfulness or Alzheimer's

question 86

Multiple Choice

A magazine advertisement reads, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's, stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine to treat mild and moderate cases of Alzheimer's. The advertisement uses a _____ to arouse interest.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Normal Good

A good whose demand increases as consumer income increases, demonstrating how economic well-being influences consumer choices.

Child Tax Credit

A tax benefit offered to families with children, providing a reduction in their tax liability per child.

Labor Supplied

Refers to the total hours of work that workers are willing and able to provide at a given wage rate over a certain period.

Income Effect

The change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.