Which of the Following Is True of Refutational Appeals

question 80

Multiple Choice

Which of the following is true of refutational appeals?

• A)They are not as effective as one-sided messages.
• B)They do not feature negative connotations of the products advertised.
• C)They tend to "inoculate" the target audience against a competitor's counterclaims.
• D)They are used typically when the target audience is less educated.
• E)They are a special type of one-side messagE.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.Since refutational appeals tend to "inoculate" the target audience against a competitor's counterclaims, they are more effective than one-sided messages.

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