Which of the Following Situations Would Be Most Conducive to the Use

question 98

Multiple Choice

Which of the following situations would be most conducive to the use of a comparative advertising message?

• A)When a company is a market leader with high market share
• B)When a company is a market leader and is concerned about a new, smaller company entering the market
• C)When a market leader wants to promote its brand to customers of smaller companies in the same industry
• D)When a company with a new brand wants to position that brand against established brands
• E)When a company wants its audience to know the different companies that it is competing with