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A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived:
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Q45: WriteOn Stationery is new in the market.
Q63: Which of the following sources of information
Q69: _ is an approach to integrated marketing
Q73: The _ model proposed by Michael Ray
Q76: Advertisers who want to advertise during award-winning
Q84: In the post purchase evaluation stage, when
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Q118: Ads are often called _.<br>A)animatics<br>B)heuristics<br>C)creative<br>D)art infusions<br>E)mnemonics
Q122: The elaboration likelihood model (ELM) states that