Salespeople Serve as Personal Channels of Communication When They Deliver

question 32

True/False

Salespeople serve as personal channels of communication when they deliver a selling message or presentation to a buyer or potential customer.

Understand the requirements for consumer harm under Section 5 of the FTC Act and how they impact FTC enforcement actions.

Differentiate between advisory opinions, consent orders, and cease-and-desist orders in the context of FTC regulatory actions.

Explain the processes and criteria the FTC uses to determine whether an advertisement is deceptive.

Understand the legal defenses and strategies available to entities facing deceptive advertising proceedings by the FTC.

---

Definitions:

Contamination

The undesirable introduction of impurities or harmful substances into or on to a clean or pure environment, making it unsafe.

Microorganisms

Tiny living organisms, such as bacteria, viruses, fungi, and algae, that can be seen only with a microscope.

Aseptic Technique

Methods used to prevent contamination by pathogens, particularly in medical procedures or laboratory environments.

Anesthetic

A substance used to induce anesthesia, temporarily reducing or eliminating sensation, often used in surgical procedures to prevent pain.