Hierarchy Models of Communication Response Delineate the Series of Steps

question 53

True/False

Hierarchy models of communication response delineate the series of steps potential purchasers must be taken through to move them from unawareness to readiness to purchase a product.

---

Definitions:

Promotion Objectives

Goals a company aims to achieve through its promotional activities, such as increasing brand awareness or boosting sales.

Specified Time Period

A defined interval of time, often set for a particular purpose or event.

Measurable

Capable of being quantified or expressed in numerical terms.

Target Audience

A specific group of consumers at which a product or the marketing message of a product is aimed.