Unexpected Touch Points Are Unanticipated References or Information About a Company

question 23

True/False

Unexpected touch points are unanticipated references or information about a company or brand that a customer or prospect receives that is beyond the control of the organization.

---

Definitions:

Oil

A fossil fuel found in the Earth's crust, primarily used for energy production and as a raw material in the chemical industry; crucial to the global economy.

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than its competitors.

Transaction

An exchange or transfer of goods, services, or funds between two or more parties.

Gain

An increase in wealth, resources, or advantage, often observed in financial contexts such as investment returns.