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According to the social consumer decision journey, consumers are likely to advocate a brand after they have experienced it.
Island Chain
A series of islands formed close to each other, often as a result of volcanic activity.
Mid-Ocean Ridge
An underwater mountain range formed by plate tectonics, where new oceanic crust is created.
Transform Fault
A strike-slip fault that accommodates the horizontal movement of one tectonic plate past another.
Mid-Atlantic Ridge
An underwater ridge located in the Atlantic Ocean, forming a divergent tectonic plate boundary that separates the Eurasian and North American plates in the north and the African and South American plates in the south.
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