_____ Are Thoughts That Occur to a Consumer When Reading

question 79

Multiple Choice

_____ are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication of advertising messages.

• A)Cognitive responses
• B)Affective responses
• C)Selective impressions
• D)Behavioral responses
• E)Conative impressions

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Definitions:

Alliances

Cooperative agreements that allow firms to remain independent, but cooperatively pursue strategies consistent with their individual missions.

Bill of Material

A comprehensive list of raw materials, components, and instructions required to construct, manufacture, or repair a product or service.

Assembly Drawing

A detailed diagram that shows the parts of an object and how they fit together to form the final product.

Engineering Drawing

A drawing that shows the dimensions, tolerances, materials, and finishes of a component.