A Company That Hires a Spokesperson with Whom Its Target

question 124

Multiple Choice

A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is:

• A)attempting to create cognitive dissonance.
• B)creating a source bolster.
• C)engaging in niche marketing.
• D)creating an ambivalent situation.
• E)enabling counterarguments.

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Definitions:

Samples and Populations

Concepts in statistics where a sample represents a subset of a larger group (population) from which it is drawn and is used to infer properties about the population.

Dependent Variable

The variable in an experiment or study that is expected to change in response to manipulations of the independent variable, representing the effect or outcome.

Nominal

Relating to variables that consist of categories or labels with no inherent order or ranking among them.

Gender of Child

A demographic variable indicating the biological sex of a child.