Which of the Following Is True of Product Positioning

question 70

Multiple Choice

Which of the following is true of product positioning?

• A)It does not focus on a product's competitors.
• B)It is not possible to position a service.
• C)It focuses purely on customers.
• D)It involves creating a competitive advantage.
• E)It is usually synonymous with market integration.

---

Definitions:

Profitability Index

A financial tool used to measure the relative profitability of an investment, calculated by dividing the present value of future cash flows by the initial investment cost.

Internal Rate

Typically refers to the internal rate of return (IRR), which is a rate of return used in capital budgeting to measure and compare the profitability of investments.

Preference Decisions

Choices made between alternatives based on preferences for certain criteria or outcomes.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.