The Elaboration Likelihood Model (ELM) States That There Are Two

question 84

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. In case of the peripheral route to persuasion:

• A)the message will more likely create favorable attitudes if the endorser in the ad is attractive and likeable.
• B)the message should contain a lot of detailed information.
• C)the receiver is actively involved in the communication process.
• D)the quality of the message claims are more important than a spokesperson, headline, pictures, or music.
• E)the message deals with high-involvement buying situations.

---

Definitions:

Cost Per Equivalent Unit

The total production cost divided by the number of equivalent units produced, used to assign costs in process costing.

Materials Cost

The cost of materials directly used in the production of goods.

Process Costing

An accounting methodology used in manufacturing where costs are applied to a batch of products rather than individual items, suitable for homogeneous products.

Ending Work

Refers to the final stages or completion of tasks or projects in a given period.